Unlike many directors who have dreams to make feature films or television series, I am very happy and contented to be doing commercials. I guess I have been lucky because brands approach me with briefs that allow me to do storytelling. Sometimes, I even get to sneak in my point of view about the world and convey what I feel about the subject, alongside what the brand needs to communicate. Besides directing, I continue to write and photograph personal projects, through which I seek the truly mundane and deeply human. And sometimes, the randomly absurd too.