Unlike many directors who have dreams to make feature films, independent shorts or tv series, I am very happy and contented to be doing commercials. I guess I have been lucky with my fair share of briefs that allow me to do storytelling. Sometimes, I even get to sneak in my point of view about the world, convey what I feel about the subject, and make a connection with the audience. I continue to believe that's still achieveable with commercials. Besides directing, I continue to write and photograph personal projects, through which I seek the truly mundane and deeply human. And sometimes, the randomly absurd too.